Zia pia

Marketing Campagin

Email Ads

Copywriting

Sales Funnel

Bringing Italy’s most beautiful regional foods To E-commerce

About

Zia Pia is a Speciality Italian Foods Importer that contacted us to help them make the transition from being a brick and mortar store to being 100% online. They wanted a refreshed visual design of their brand and a website that catered their users diverse needs.

Branding Kit

Project Timeline

To kickoff the project I drafted a timeline of our 12 week design process and a list of activities we would do during each phase of the project.

User Personas

To research the kinds of users that were buying from Zia Pia, we dug through their complete purchase history from their store. Two Types of buyers emerged.

Old Site Map

New site map

Let's Work!